In this age, more and more businesses are going paperless all over the world. Hence, sending a physical paper to represent brands is now replaced by emails.
Well, the thing you should know if you are a start-up or a new brand trying to make your way into the industry is that while email is great for quick connections, sending a letterhead is much more effective than you think.
Before we go through the reasons, let’s understand what a letterhead really is.
What are letterheads? What they should include?
letterheads are used for sending across any confidential document in hard copy format to your clients, business partners, or other departments in the organization. It must include the name of your brand, logo, address, and any contact details.
Now, here are some reasons why you need letterheads in your business now!
1- It’s official and legitimate:
The first step towards finding your way in the market is to build trust between you and the clients. This is what communication through letterhead actually does. It makes your correspondence look official by projecting your brand professionally to the outside world.
One of the letterhead pros that is often neglected is the legality that is added to the document. Now let’s say you have received a letter claiming to be sent by a company, with no name or custom logo on the top, will it look authentic or genuine to you as a reader?
2- Marketing tool:
The best way to reinforce your brand ID is by reminding people consistently about your brand image. Think about it, your company letterhead includes the company name, logo, website address, and general contact information. Now, every time you send a letter to a customer you are indirectly getting the chance to reinforce your identity and get more eyes on your information.
In other words, relying on custom letterhead design can become a useful advertising tool to attract potential clients and upgrade sales for your business.
3- Stand out in the crowd:
The industry is full of competition. So, to be recognizable is the key to start as a successful business.
Small businesses, do not always realize the advantages they are missing out on by avoiding the use of letterhead. Also, spend some good time on your design and imagery to get the best results out of letterheads.
All the mentioned benefits are worthless if the quality of the printing is bad. It’s very important to understand that the quality of digital printing is directly connected to the quality of your brand and the impression you’re building in the minds of your stakeholders.
Lavaprints offers professional and cost-effective custom letterhead printing in Dubai and. Also, if you are still starting and don’t have any design to start with, we can provide you with creative design services to help you build your brand step by step.